One District One Product

District Industries Centre Wardha
One district one product

District Industries Centre Wardha

District Industries Centre Wardha

One district one product

One district one product

Central Government has initiated One District One Product (ODOP) in all States/UTs of the country, as a transformational step towards realizing the true potential of a district, fuelling economic growth, generating employment and rural entrepreneurship, taking us to the goal of Aatmanirbhar Bharat. The initiative aims to select, brand, and promote at least One Product from each District (One District – One Product) of the country for enabling holistic socio-economic growth across all regions.

Objectives of ODOP initiative

Advantages of ODOP initiative

l Increase income and local employment.

l Preservation and development of skills.

l Improvement in product quality.

l Transforming the products in an artistic way (through packaging, branding).

l Resolve the issues of economic difference and regional imbalance.

l Help to generate valuable skilled/semi-skilled man power.

l Paving way for employment generation

l Enable micro-enterprises to formalize, grow and become competitive

l Boost integration with supply chain

l Empower woman entrepreneurs, FPOs, SHGs

l Increase access to common infrastructure facilities

Detailed Information about theWardha District ODOP product:

Cotton Yarn is notified as One district one product of Wardha district. Legacy of Charkha- a hand driven spinning wheel –promoted by Mahatma Gandhi in Wardha is continued through its practice in Wardha till date. Abundant Cotton Production dueto favorable geographical conditions, 65+ ginning and 6 spinning, weaving and processing units make the Cotton Yarn identity of Wardha.

Wardha, nestled in the heart of India, boasts a rich heritage steeped in cotton cultivation and textile craftsmanship. Its cotton yarn, celebrated for its quality and versatility, serves as a testament to the region’s commitment to excellence in the textile industry.

Under the visionary initiative of “One District One Product,” Wardha’s cotton yarn emerges as a beacon of economic empowerment and sustainable development. This program, aimed at harnessing the unique strengths of each district in India, has catalyzed Wardha’s journey towards becoming a hub of cotton yarn production.

Through meticulous attention to detail and adherence to time-honored techniques, Wardha’s artisans transform locally sourced cotton fibers into yarn of exceptional caliber. This yarn, coveted by textile enthusiasts worldwide, not only embodies Wardha’s cultural identity but also sustains livelihoods and fosters community resilience.

The “One District One Product” initiative serves as a catalyst for socio-economic growth, fostering entrepreneurship and creating a ripple effect of prosperity across Wardha. By promoting Wardha’s cotton yarn as its flagship product, this initiative not only preserves traditional craftsmanship but also propels the region towards a brighter, more sustainable future.

In essence, Wardha’s cotton yarn, under the umbrella of “One District One Product,” stands as a testament to the power of local ingenuity and collective action in shaping a thriving, inclusive economy.

Promotion of activities done through District/State/other social media websitetagging ODOP handle (including promotional activities in vernacular languages)

Highlights of Action Plan Report for promotion of ODOP:-

SITP is launched to build world class textile manufacturing infrastructure in India. SITP Is aimed to set up textile manufacturing units under PPP model.

Dedicated ODOP Cell has been constituted by district administration in District Industries Centre, Wardha
Regular Conclaves, Events, Workshops and Meetings are conducted for promotion ODOP production and Export
ODOP GeM Bazaar was launched on the Government e-Marketplace (GeM) platform to promote sales and procurement of ODOP product across the country.
ODOP products are showcased in various International forums such as G20 -C20 Meeting in Nagpur in March 2023.

MOUs have been signed with Academic Institutions and Industrial Associations in this regard.
District Export Promotion Committee (DEPC) has been constituted. ODOP District Action Plan has been prepared for District.
Promotion and Awareness Activities are being carried out in consultation with DGFT, EPCs, firms like Ernst and Young.
Logistics and Infrastructure are being improved through Sindhi Dry Port, Wardha ICD, National Highways, Expressways, among others.

Details of District Nodal Officer, Nodal Department and Dedicated team for ODOP:-

District Nodal Officer- Mr. Sunil Hajare,

General Manager, District Industries Centre, Wardha

Nodal Department- District Industries Centre, Wardha.

Dedicated helpline or call center/support desk for ODOP

• Helpline No. – +917152246056

• Support Desk- didic.wardha@maharashtra.gov.in/didic.wardha@gmail.com

You Tube-

• Facebook: https://www.facebook.com/Dicwardha

ODOP Team for Wardha-

Sr No	Name of Member	Designation	Contact details
1	Mr. Rahul Kardile	District Collector,Wardha	07152-240102
2	Mr. Sunil Hajare	General Manager, DIC	8698221846
3	Mr. Prabhakar Shivankar	DSAO,Wardha	9422133744
4	Mr. Bhagwat Gadekar	Manager, DIC	9765601661
5	Mrs.Minakshi Bagade	EY, Consultant	7972692098

List of Activities being undertaken by district administration under ODOP initiative

DEPC meetings are being conducted in district for promotion of ODOP.
ODOP and Exporters conclave organized by DIC on 5 October 2023.
Sector Specific (Ginning, spinning) meets are organized by DIC Wardha.
Department of Agriculture is undertaking ‘Smart Cotton’ Project for quality improvement of cotton.
Toolkits are provided for awareness generation for quality improvement of khadi and cotton yarn.

Details of ODOP sensitization workshops being conducted for current stakeholders and next generation stakeholders

Farmer field schools and workshops by Agriculture department
Smart Cotton Project for contamination free cotton
Regular Extension activities by Krishi vigyan Kendra for improved quality and production
District Export Promotion Council with emphasis on ODOP export
ODOP- Export Conclaves organized by District Industries Centre for sensitization through Sessions of Experts and representatives of Export Promotion Councils (EPCs)
Workshop for Promotion of clusters for Cotton Yarn and addressing related issues

List of mentors to provide mentorship to beneficiaries.

• ODOP Dr. Preet Deep Singh ODOP, Invest India preet.singh@investindia.org.in +91-9205058110	• Aditya Rajyan Textiles Team, Invest India aditya.rajyan@investindia.org.in +91-9650800458
• Textile Bhavna Rathee Textiles Team, Invest India bhavna.rathee@investindia.org.in +91-9205566860	• E-Commerce Nikhil Patil Maharashtra, GeM nikhil.patil@ia.ooo +91-7823922501
• Gaurava Gautam Textiles Team, Invest India gaurava.gautam@investindia.org.in +91-9599285282	• Packaging Shri Kishan Kumar Sharma Maharashtra – Mumbai, Department of Post cpmg_mah@indiapost.gov.in 22-22620049

Funding support available, with clearly laid out procedures to avail the same

Central Government Schemes :

Scheme for Integrated Textile Park (SITP)
SITP is launched to build world class textile manufacturing infrastructure in India. SITP Is aimed to set up textile manufacturing units under PPP model.

Production Linked Incentive (PLI) Scheme :

The PLI Scheme is intended to promote production of MMF Apparel & Fabrics and Technical Textiles products in the country to enable textile industry to achieve size and scale; to become globally competitive and a creator of employment opportunities for people.

PM Mega Integrated Textile Regions and Apparel (MITRAs) Parks Scheme :
Ministry of Textiles has issued a notification to set up 7 Mega Integrated Textile Region and Apparel (PM MITRA) Parks with a total outlay of Rs. 4,445 cr.

Amended Technology Up-gradation Scheme (ATUFS)
ATUFS is aimed towards technological up-gradation of textile industry machinery.
Micro and Small Enterprises – Cluster Development Program.

Prime Minister Employment Generation Program (PMEGP)
15-35% credit based subsidy of project cost given to beneficiary formanufacturing and service activities

State Government Schemes

Package scheme of Incentives
Incentives based on Investment are given in terms of Electricity Duty Exemption, Power
Tariff Subsidy, Industrial promotion subsidy etc.

CMEGP Scheme
15-35% credit based subsidy of project cost given to beneficiary for manufacturing andservice activities.

Integrated and Sustainable Textile Policy 2023-2028
Maharashtra State Industrial Cluster Development Program.

Details of rules, regulations, Acts, Govt Schemes introduced or amended to propel the ODOP initiative in the district

ODOP Bazaar launched on the Government e-Marketplace .
ODOP GeM Bazaar was launched on the Government e-Marketplace (GeM) to promote sales and procurement of ODOP products across the country.
ODOP Bazaar on Amazon*Kaleidoscope of unique Indian products is created in collaboration with ODOP (One District One Product), an initiative aimed at manifesting the Hon’ble Prime Minister of India’s vision to foster balanced regional development across 758 Indian districts and enable holistic socioeconomic growth across all regions.

Details of Quality Assurance Labs/Certification Labs/Processing Units/Quality Infrastructure with contact details

Central Institute for Research on Cotton Technology (CIRCOT) – Vayusena Nagar, Nagpur, Maharashtra 440023

Central Institute For Cotton Research –Wardha Rd, Nagpur, Maharashtra 441108

Mahatma Gandhi Institute for Rural Industrialization (MGIRI), Wardha

Bombay Textile Research Association(BTRA) –Lal Bahadur Shastri Marg, Ghatkopar(w),Mumbai – 400 086

South India Textile Research Association (SITRA) – Coimbatore

ACME Enterprises (Calibration Laboratory), Nagpur

EARTHCARE Labs Pvt. Ltd.

Details of departments providing institutional support to beneficiaries availing support under ODOP initiative

Maharashtra Industrial Development Corporation
Sewagram Road, Wardha, Maharashtra 442001
District Industries Centre
Civil Lines, Near Collector office, Wardha, 442001
Commissioner of Textile
Red Cross Rd, Civil Lines, Nagpur 440001
Agriculture office
Civil Lines, Near Collector office, Wardha, 442001
Mahatma Gandhi Institute of Rural Industrialization
Maganwadi, Wardha, Maharashtra 442001
District Skill Development, Employment and Entrepreneurship Guidance Centre
3rd floor, Administrative building, Civil Lines, Wardha 442001