Central Government has initiated One District One Product (ODOP) in all States/UTs of the country, as a transformational step towards realizing the true potential of a district, fuelling economic growth, generating employment and rural entrepreneurship, taking us to the goal of Aatmanirbhar Bharat. The initiative aims to select, brand, and promote at least One Product from each District (One District – One Product) of the country for enabling holistic socio-economic growth across all regions.
Objectives of ODOP initiative | Advantages of ODOP initiative |
l Increase income and local employment.
l Preservation and development of skills. l Improvement in product quality. l Transforming the products in an artistic way (through packaging, branding). l Resolve the issues of economic difference and regional imbalance. |
l Help to generate valuable skilled/semi-skilled man power.
l Paving way for employment generation l Enable micro-enterprises to formalize, grow and become competitive l Boost integration with supply chain l Empower woman entrepreneurs, FPOs, SHGs l Increase access to common infrastructure facilities |